Not trusting in their own fabulous promotion for The Fabulous World of Jules Verne, I suppose they paired it with Bimbo the Great to bolster ticket sales. This double bill pressbook is almost as big as Bimbo. So, you got mystimation (a fabulous animation technique that's quite enjoyable to watch) paired with circuscope (basically European widescreen, I believe) for the single price to "excite and delight."
Here's a nice noirish Mexican lobby card for Republic Pictures' Destino La Carcel--Destination Big House. Note how well the spaces around the inset scene and the title are used. You immediately know this one's about a dame in distress and crime all around.
With a promo line like "the first motion picture produced in the magic-image miracle of Mystimation," The Fabulous World of Jules Verne (Vynalez Zkazy) sounds awesome, doesn't it? And you know, it is! Mystimation was an animation technique that combined the live actors with colorful animated set pieces whose style was influenced by Georges Melies and Victorian engravings. Add to that the wonderful score by Zedenek Liska and you have a treat for both eyes and ears.
And then there are movies like The Green Slime. The poster art is the best part. Trust me. Here's the comic book reader version: Download Green Slime Pressbook. I recommend double-billing this with Mutiny in Outer Space (1965) for your viewing (dis)pleasure.
I already posted the rare The Care and Handling of Psycho companion guide that came with this 32 page pressbook, and the 4 page herald. Taken as a whole, this was an impressive promotional campaign that copied the William Castle zeal for movie promotion and took it into overdrive, tapping into Alfred Hitchcock's cheeky macabre sense of humor to sell, sell, sell the movie. (Comic book reader version: Download Psycho Pressbook)
The Care and Handling of Psycho was a supplement to the regular pressbook. In this guide we can see how much William Castle's impresario and huckster driven movie promotion was embraced by Alfred Hitchcock, who also had a natural and unabashed gift for playing up the terror with his dry humor and physical presence.
Here's the theater herald for Psycho, a giveaway for patrons that gives the theater's address and promotion for the movie (such as times and dates). Note how Alfred Hitchcock easily immerses himself into the William Castle kindly-huckster persona.
David Crouse posted this photo of a fantastic Revenge of the Creature billboard sign, taken by his uncle who was stationed on Okinawa in 1957/58, to the Universal Monsters and More Facebook group. Try not to drool too much.
One of the more impressive classic movie pressbooks in my collection is The Day the Earth Stood Still. Large format, 24 pages, and with a newspaper-styled herald attached. A great pressbook for a great movie. Enjoy.
I bet you thought YouTube started all those silly self-indulgent pet tricks like riding an ostrich. Well, here's proof they started in 1953 (at least). This Mexican lobby card for Mas Abajo Del Sahara manages to create quite a bit of liveliness with a little color and energetic cartoon illustrations. And I like apes, so there.
Wonderful Ray Milland movie, where he plays the devil you know. This lobby for El Enviado Del Diablo is simply beautiful in execution. Note the devil's trident in the inset scene, the hint of the satanic to be found in this movie.
IMDb lists this as a comedy/drama. I'm not getting the comedy angle from this fairly intense Mexican lobby card for Victimas Del Divorcio. The face at the top right borders on Satanic (with the usual colors to indicate evil or badness), and the claw-tipped fingers keeping the bride and groom apart are not at all drawn in a humorous way. The inset scene isn't a laugh-getter, either. Beautiful card, great illustration, but only conveys the drama in this movie.